Google “Guge” Valley Song Flash Movie Translated
Google China has a new name and the linguists are still out on the right meaning.
The current translations are “Valley Song”, Harvesting Song, Song of the Grain, Song of the harvest of grain and even Happy Song. Eric Smidt, CEO of Google, calls it a “Fruitful and happy song”.
The whole renaming seems to be aimed at re-branding Google in China. A bit silly to chinafy a brand name that is pretty much well known already by about 100 % of the average Chinese internet users.
Will more people start using Google search because they will feel more comfortable using an esoteric valley song? Time will tell, but probably not.
Google blog China has a flash movie where the name is introduced.
It’s a dreamy, stylish movie based on the average Chinese calendar.
The text is used to introduce the new name, Guge’s mission and that in the face of information everybody is equal and that links are votes.
I added (my pretty bad) translation to the flash movie so the non-Chinese readers among us can have an idea about Google marketing in China.
Click here to see the flash movie with the translated text of the Google Valley Song Presentation (pop-up).
The name isn’t received everywhere in the Chinese society with heaps of joy. There is already a No Guge website where Google fans vent their opinion. Some of the quotes:
“The name “GuGe” makes us feel ill! Even more, it makes us disappointed!”
“It’s a bird name, a poor peasant busy doing the spring plowing”
One thing is for sure, it has given GuGe a lot of free publicity.
Sources: Virtual China, Google Blogoscoped, RConversations, Google China Blog, No GuGe
Posted
Thursday, April 20th, 2006 at 5:37 am,
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