C & A China Starts Advertising
Sitting next to the Super Brand Mall in Pudong drinking an Australian made coffee, I noticed a huge ad of C&A.
Fons wrote already about the entrance of this Dutch fashion chain in China but he mentioned they were still preparing. I haven’t gone inside the Mall to check whether they had set up shop yet but according to Reuters they will open the first outlet by the end of September.
Given that the whole road is plastered with C & A advertisments they have started their campaign already.
It’s been a long time since I set foot myself in C & A, back in the days that my mother dragged me in there I guess, and it’s hardly known for its trendy fashion in Holland. Then again, China may give them a chance to re-brand themselves. Their focus is on low-priced fashion for 15 to 30 years old.
Whether they will get the crowds queuing, see this Shanghaiist video, like they do at H & M in Shanghai, nine days after their opening, will have to be seen.
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Thursday, April 26th, 2007 at 11:40 pm,
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